It's that instance of feeling for the object of desire that makes the person climb the charts on the Times 50 Most Desirable.

So it could be Deepika who has wowed us with her drop-dead-gorgeous 'Mastani' avatar, or Shahid Kapur who is looking more hotter and desirable than he ever did

Let's not confuse success, good looks, popularity and fan following with Desirability Quotient for that year. If someone tops the chart one year, there's no guarantee he or she will be in the Top 10 the next year.

We have created a separate list for those who will be Forever Desirable. Men like Salman Khan, Shah Rukh Khan, Aamir Khan, Akshay Kumar. Women like Aishwarya Rai – Bachchan, Kareena Kapoor Khan – they will stay forever beautiful, forever desired. And would have topped the Times 50 Most Desirable often – even 3-5 times in their golden span; had we begun these lists 20 years ago or so. But for a list that debuted in 2007, most were already huge names. They've ruled the box office, been chased and sought after and been highly successful and with immense fan followings.

In an industry made of glamour and desirability, there are plenty of other contenders clamoring to enter the lists. This separate listing of the stars who're Forever Desirable shall make room for more new entrants who could be possible winners in the future and surprise entrants based on their body of work.

So, while we welcome the new bunch of the lusted for, we salute the 'Always Winners'. The Beloved Hotties forever. That is why, we at the Times Group, shall pay them the ultimate respect. And put them on a pedestal of Desirability – where they belong. The Times Desirability Lists' very own 'Hall of Fame'. Where they shall forever reign. Forever loved. Forever Desirable! Bow to the royalty of Desirability. They're deified forever.