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Kingfisher Calendar Model Hunt is an annual competition to select a model for the Kingfisher Calendar. Started in 2010, the competition has attracted a lot of following and has been televised by NDTV Good Times. The format includes competing 15 girls in a reality show for 3 months across 26 episodes. Atul Kasbekar has been associated with the hunt since its inception. Kasbekar along with Vijay Mallya are credited with creating the idea of an annual Kingfisher Bikini Calendar.