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Stars are not only rich, famous, and pretty to look at but they have an incredible amount of power and influence in our lives. Today almost all the celebs are doing some or the other endorsement. Be it for money or for supporting a noble cause every star seems to have his or her favourite cause. In Pics: Stars posing for social cause. Discussion: Stars social marketing is another publicity stunt? They not only add credibility to a cause but in most cases a propaganda supported by a celebrity is bound to make a difference, for ie, Amitabh Bachchan and Shah Rukh Khan whose support for polio has apparently given the project a much desired big boost.