Lux

Type : Brand
Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa Developed by Unilever, Lux (soap) is now headquartered in Singapore. The brand was founded by the Lever Brothers (today known as Unilever) in 1899. The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.” Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms,...
Freebase CC-BY
Source: Lux on Freebase, licensed under CC-BY
Samaira
Samaira and 5 more commented on the poll by Nv Saklani
on Nov 22, 2014 , 10:52 pm
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Samaira
Samaira and 6 more took the poll by Nv Saklani
on Nov 22, 2014 , 10:51 pm
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Hansraj Meena
Hansraj Meena shared the Video
on Nov 20, 2014 , 08:46 pm
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Mauli Agarwal
Mauli Agarwal reposted the poll by Nv Saklani
on Nov 20, 2014 , 11:04 am
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