Type : Brand
Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa Developed by Unilever, Lux (soap) is now headquartered in Singapore. The brand was founded by the Lever Brothers (today known as Unilever) in 1899. The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.” Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms,...
Freebase CC-BY
Source: Lux on Freebase, licensed under CC-BY
Deepak Kumar
Akhilesh Pandey
Akhilesh Pandey and 3 more commented on the photo by Monika Rawal
on Jan 26, 2015 , 02:21 am
Monika Rawal - Bollywood Confidential: Parveen Babi
Picture courtesy: Google Images Parveen signed numerous brand endorsement deals and was the ambassador for Lux soap, for a year. more »
Ashish Singhal
Ashish Singhal commented on the video
on Jan 23, 2015 , 11:28 am
Lekhram Patel
Shailesh Ved
Kumar Vishal
Kumar Vishal and Gaurav Singh took the poll by Venkat Sai
on Jan 20, 2015 , 11:12 pm
Venkat Sai - Santoor or lux
Santoor Soap #RealGamesKhelo
LUX soap Commercial choreographed by Shiamak Davar
Yagyank Srivastava
Satish Singh
Satish Singh uploaded Photos
on Jan 06, 2015 , 09:31 am
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