Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa Developed by Unilever, Lux (soap) is now headquartered in Singapore. The brand was founded by the Lever Brothers (today known as Unilever) in 1899. The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.” Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms,...
Gauri Shah posted the Blog
on May 17, 2013 , 02:27 pm
Global Advertisers forays into innerwear market
Mumbai : The lingerie market in India is still in its infant stage until in recent times. Today, consumers have brand awareness and spend more on fashionable innerwear. There is also a clear rise in purchasing power and people are willing to buy more premium inner brands. Celebrity endorsements, joint ventures with foreign marquee names and reluctance among consumers to wear baniyans with holes have meant an intense buzz around undergarment makers. Even the rural consumers want branded more »
Supriya Aiman posted the Blog
on Mar 03, 2013 , 10:04 am
good morning ... i got up at 8.30, done with breakfast now we have a training session for skin and beauty.... more »
Ghrt Ry posted the Blog
on Oct 06, 2012 , 01:25 pm
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Shubha Gupta started the Discussion
on Jul 15, 2010 , 02:07 pm
Which is one is your fav?
I think the best and the most suited face for LUX soap ad was Sairabano. She was not only beautiful but also had a beautiful flawless skin. At present I feel Katrina Kaif should be the face of lux or even Kareena for taht matter since bothe the more »