Incredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience. Incredible India title was officially branded and promoted by Amitabh Kant, then the Joint Secretary under the Union Ministry of Tourism, in the year 2002. Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The...
Monika Rawal posted the Blog
on Apr 08, 2014 , 10:44 am
10 coolest things you must try!
The moment I saw #ItNotCoolUnless trending on twitter, my imagination ran here and there and I couldn’t stop myself from coming up with some really quirky, weird yet cool things that I feel all of us must try at some point in time. They may make you feel like a retard but it is okay… as long as you can feel cool about them, no one really cares! Trust me, no one does! So read these top 10 coolest things and take your pick as to which one you are going to try… I bet, you would remember this more »
I visited the popular ‘Chokhi Dhani’ in Japiur last week and just like any other first time tourist I was also quite excited about this place, which is called an upgraded version of ‘Dilli Haat’.Chokhi Dhani was a huge heritage village sprawl more »