Incredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience. Incredible India title was officially branded and promoted by Amitabh Kant, then the Joint Secretary under the Union Ministry of Tourism, in the year 2002. Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The...
Ritu Awasthi reported the Citizen Journalism
on Nov 20, 2013 , 05:43 pm
Chokhi Dhani is looting and fooling tourists
I visited the popular ‘Chokhi Dhani’ in Japiur last week and just like any other first time tourist I was also quite excited about this place, which is called an upgraded version of ‘Dilli Haat’.Chokhi Dhani was a huge heritage village sprawl more »