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Incredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience. Incredible India title was officially branded and promoted by Amitabh Kant, then the Joint Secretary under the Union Ministry of Tourism, in the year 2002. Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The...


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Bhupin Kumar
Bhupin Kumar has commented on photo Narsingh Gears Up For Olympic Games on Aug 26, 2016 , 11:04 am
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Arun Choudhary has commented on photo Narsingh Gears Up For Olympic Games on Aug 26, 2016 , 11:00 am
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Arun Choudhary has commented on photo Narsingh Doping Controversy on Aug 26, 2016 , 10:58 am
Sandeep Gaikwad
Sandeep Gaikwad has commented on poll May Be Euro 2016 Champion on Aug 25, 2016 , 05:44 am

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