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Incredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience. Incredible India title was officially branded and promoted by Amitabh Kant, then the Joint Secretary under the Union Ministry of Tourism, in the year 2002. Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The...


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Pramod Kumar Agarwal
Pramod Kumar Agarwal has shared a video Incredible India J&K Tourism- Directors Cut on Jul 15, 2016 , 10:35 pm
Anshul Agarwal
Anshul Agarwal has shared a video Hariwar 6 on Jul 14, 2016 , 03:42 pm
Santosh Kumar Verma
Santosh Kumar Verma has commented on blog The Kickass Rural India: 10 Super Cool Villages Ev... on Jul 13, 2016 , 08:36 pm
A M Bhavsar
A M Bhavsar has uploaded a photo to the album A's Album on Jul 12, 2016 , 04:04 pm

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