Amul

Type : Business Operation
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya, meaning invaluable. The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years , is credited with the success of Amul. The Kaira District Co-operative Milk Producers' Union Ltd. was registered on December 1, 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only...
Freebase CC-BY
Source: Amul on Freebase, licensed under CC-BY
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Udayagiri Giridhara Prasad
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Roger Federer
Roger Federer and 3 more took the poll by Susash Sumanta Sarathi Sharma
on Oct 22, 2014 , 08:39 am
Susash Sumanta Sarathi Sharma - Amul Butter Ad: Your favorite
Amul ads over SRK - Kunder fight | PINKVILLA
Amul Butter : Print Ads | marketingcurry
Amul Butters Up Ranbir Kapoor and Deepika Padukone with Ad Tribute ...
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Vandana T
Vandana T and commented on the poll
on Oct 21, 2014 , 11:08 pm
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Madhu Lakshmi
Madhu Lakshmi and 2 more commented on the poll by Susash Sumanta Sarathi Sharma
on Oct 19, 2014 , 08:21 pm
Susash Sumanta Sarathi Sharma - Amul Butter Ad: Your favorite
Amul ads over SRK - Kunder fight | PINKVILLA
Amul Butter : Print Ads | marketingcurry
Amul Butters Up Ranbir Kapoor and Deepika Padukone with Ad Tribute ...
Interests:
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