Advertising or advertizing is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the...
Our PM has launched a program that needs to be lauded. The concept is good but the implementation is a farace. There are a lots of expensive advertisements propagating "Swachh Bharat" on Television, Radio, Internet, print media and other forms of communications. I want to suggest another way. Use the money that is spent on all the adverts and employ people who will actually get the cleaning done. Because right now, there is no cleaning that is done. Only adverts and photo more »