Advertising or advertizing is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the...
Shikha Patel and commented on the blog
on Feb 25, 2014 , 01:53 pm
Dear dairy, Today was a really tiring day at work! People who think that being a journalist is an easy job should try and spend just an hour in the office and see the real picture. Today was worse than the other usual days because my boss almost fired me for not getting sufficient popularity on my article. When I came home I was just sitting idle and thinking about why I am unable to fetch adequate readers for my article even though I write about the most entertaining and gripping more »
Neeky Albert reported the Citizen Journalism
on Nov 21, 2013 , 05:17 pm
10 Facts About the Titanic That You Don't Know......
You may already know that the titanic hit an iceberg at 11:40 p.m. on the night of April 14, 1912 and sunk just over two-and-a-half hours later, but do you know the following ten facts about the Titanic?1. Canceled Lifeboat Drill Originally, a more »
Global Advertisers partners with Kinetic to launch study on OOH industry Global Advertisers has partnered with Kinetic Worldwide, a WPP Group agency that specializes in planning and buying of out of home media, along with exchange4media group publication Impact, launched New research study on 28th February at the Westin Hotel, Mumbai.Titled ‘Moving world’, the research is the first ever study of ‘changing consumer behavior patterns’ with regards to demography, travel and technology, lif more »
Aneree Shah reported the Citizen Journalism
on Aug 10, 2013 , 08:59 pm
How safe is your privacy online?
In the world of Internet, when you feel you are very secured, you actually are not. Your internet activity is an open book.When you feel you are secured, some one can be prying on you, and all the rescources you share online, there is a huge more »
Rupesh Awari commented on the blog
on Jul 04, 2013 , 04:02 pm
What is marketing1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing"2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him." -That's Advertising"3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - That's Telemarketing"4. You're more »