Advertising or advertizing is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the...
Ekta Talwar posted the Blog
on May 15, 2013 , 01:10 am
Age no bar in ad world!
Move on young male and female models, it’s the elderly who are dominating the ad world nowadays. Be it the mosquito repellent liquid ad, a Valentine’s day ad or a gems ad, the space that was once ruled by fair girls and tall dark and handsome boys, has now been taken over by the baby boomers.The most popular ad among the viewers now is the Good Knight mosquito repellent liquid ad featuring an elderly couple living alone in the house. The wife challenges her husband to find a mosquito while t more »
Move over the Khans and the Bachchans it’s the new breed of actors, who are dominating the ad world. From hair oils, colas, coffee to cars and gadgets, Bollywood’s new brigade tops the list of celebrity endorsements.The ad filmmakers are readily roping in young actors like Imran Khan, Parineeti Chopra, Anushka Sharma and Ranbir Kapoor to attract youth.Currently, Anushka tops the celebrity endorsement list, the 25-year-old actress has as many as 12 brands in her kitty, which include Par more »