Bollywood celebrities visiting spiritual places just before the release of their films have become common phenomena. Be it Ajmer Sharif, Siddhivinayak temple or Golden temple in Amritsar, the film stars are thronging these places to seek the divine blessings for the success of their films.
There is nothing wrong in praying for success but to me, stars visiting these sacred sites, looks more like a publicity gimmick than just serving religious purpose. They come to seek blessings for their films and, in the process, promote their film through the media.
Such kind of promotion at the religious places is not right at all. If you really want to pray, then pray, you have all the right, but why is there a need to take media along with you. The presence of media people clearly shows that our Bollywood stars are marketing their films in the name of religion, which is not justified at all.
Recently Vidya Balan, Aditya Roy Kapoor and Shraddha Kapoor visited the golden temple to pray for the success of their respective films. Sonu Sood and Tusshar Kapoor visited Ajmer Sharif Dargah to seek blessing for their film Shootout at Wadala, Ekta Kapoor and Sunny Leone visited Siddhivinayak temple before they started shooting for Ragini MMS 2, Bipasha Basu also visited Ajmer Sharif to pray for the success of her Aatma.
These celebs didn't even leave the Kumbh Mela. A number of Bollywood celebrities including Ekta Kapoor, Emraan Hashmi, Huma Qureshi, Remo D'Souza and Prabhudeva went to this year's Kumbh Mela, that too not for religious purposes, but for promoting their films.
The organizers had to eventually issue a request to all the filmmakers to refrain from visiting the mela for promoting their films, or asked them to visit on non-bathing days, because they didn't want any stampede-like situation at the congregation due to their fan following.
Promotion of films on religious places should be stopped completely. The filmmakers shouldn't be playing with religion like this.